Introducing The Auburn 10

Perfectly Impawfect

The World's First Phygital Scent Companion.
Hand-Finished by Founders. Powered by Love.

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Shop The Prototype Batch ($89)

Only 14 Units Available. Auburn Exclusive.

[Image: Matt & Rhiannon in Workshop]

The Auburn 10 Story

A Mom, A Dad, and a Mission.

We are Matt & Rhiannon. A developer dad and a tired mom who wanted a better way to handle bedtime. We didn't want another screen; we wanted a friend.

"It's not about factory perfection. It's about the mistitches that prove a human made it."

The "Perfectly Impawfect" Founder's Edition bears are hand-finished right here in Auburn, Indiana. They feature our Dual-Chamber Scent System and the first-ever "Offline-First" habit tracking technology.

Our Scent Collection

Food-Grade Aromas. Safe, Nostalgic, Delicious.

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Banana Split

Creamy, sweet banana goodness. Smells like a dessert party!

Fun
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Berry Sweet

Freshly picked strawberries. Sweet, fruity, and Summery.

Fruity
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Luna Lavender

Calming lavender fields. Designed to help little ones sleep.

Relaxing
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Wild Blueberry

A burst of morning freshness. Like a warm muffin.

Morning

The Smelly Ecosystem

♻️ ZERO WASTE INITIATIVE

The Sustainable Loop

Don't throw away the belly pouches! Send back 5 used scent packs in our prepaid envelope.

Get 15% OFF your next order.

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Offline First

All data (habits, games, closet) is stored locally on the bear by default. No tracking. No creepy servers.

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Digital Twin

Scan the paw to unlock your bear's digital persona. No app store download required (PWA).

Build Your Bear

Select your "Perfectly Impawfect" Prototype.

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Banana Bear

$89.00 (Founder's Edition) 1. Choose Your Bear
Banana
Strawberry
Blueberry
Lavender
2. Name Your Bear
Enable Guardian Link™ (+$0.99/mo) Unlock Parent Dashboard, Cloud Sync & Sleep Timer.

Estimated Shipping: Feb 2026

Safety & COPPA Compliance

Your Child's Safety is Our Priority.

Smelly Belly Bears™ adheres strictly to the Children's Online Privacy Protection Act (COPPA).